Palladium is LOVED by Europeans and Americans!

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Okay, that may be a bit of an exaggeration, but the demand for palladium as grown in Europe and right here in America as well. According to Johnson Matthey’s Platinum 2010* report released on May 17, 2010 (at the time that this post was written), demand for palladium jewelry rose to 50,000 oz in Europe in 2009, while in America, demand grew to 60,000 oz despite a generally tough climate in the American jewelry market. Johnson Matthey expects demand for palladium jewelry to continue to rise in Europe and the US in 2010.

In my opinion, palladium is the better choice over white gold for jewelry if platinum is just not an option. However, I would NEVER consider palladium as a direct replacement for platinum, but as another choice for jewelry in general. I am actually surprised that this metal is not more popular.

*Platinum 2010 is Johnson Matthey's latest market review of supply and demand for the platinum group metals.

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